ON PAGE OPTIMIZATION CHECKLIST:
> Keyword Research: Research on what keywords can be targeted for the site.
> Keyword Finalization: To come up with the final list of keywords which we will target on the website.
> Competitor Analysis: Competitor analysis on what keywords the competitors are using.
> URL Analysis: Check if the URLS are search engine friendly.
> Site Structure Check: Check if the site is structured is correct and the flow of information is in the correct direction.
> Checking Keyword Density: Check the overall density of the keywords on the site.
> XML Sitemap Creation: Creation of XML site map
> Google Webmaster Tools Accounts Setup and Registration: Creating a Google Webmaster Account and submission of XML Sitemap so that the complete site can be indexed with Google.
> Fetch as Google: Individually Submitting pages which are not indexed with Google.
> Google Local / Maps Registration: Creating a Google Local / Map account to submit the site.
> Mobile Site Compatibility: Check if the site works with Smart Phones and Tables
> Broken Link Check: Check for any broken links on the site.
> 404 Error: Check if page not found on the site is returning a 404 error.
> Spelling Check: Spelling Check on the complete website
> Grammar Check: Check for any grammatical mistakes Site Speed Check: Check if the site is taking too much time to download.
> Orphaned Pages: To make sure every page on your website is linked to from another page. A spider wont be able to find orphaned pages.
> Content Crawling and Indexing: Check if the content on the site is being crawled and indexed properly.
> Synonyms: Use of Synonyms on the site to get better results in ranking.
> Landing Pages: Finalizing which keywords will be targeted on the current website and if new content pages are required to target more keywords.
> Meta Tag Creation: Creating Meta Tags for the site which includes:
> > Page Title
> > Description
> > Keywords
> > H1, H2 and H3 Tags
> > Alt Tags
> > Page Heading Optimization
> Meta Tag Implementation: Implementing the Meta Tags on the website.
> Creation of New Content Pages: If required and their integration on the website.
> Creation of Article Section on the website: Creating a section where all the articles would be posted.
OFF PAGE OPTIMIZATION CHECKLIST:
> Article Title Research: Research on what topics the articles would be written.
> Article Creation: Creation of articles based on the keywords we want to target.
REPORTING AND MONITORING:
> Weekly monitoring of the sites ranking on search engines.
> Weekly Traffic Check through Google Analytic
> Caching and Crawling Check.
> Inquiry form Check.
> Mobile Site compatibility Check: Check if the site works with Smart Phones and Tables
> Monthly call to discuss the progress of the campaign.
> Monthly Ranking Report would be sent.