Digital Marketing, Social Media Marketing, Online Internet Marketing, SEO for Car Dealers, Auto Brokers, Car Dealerships and Vehicle Dealerships
Getting on the first page for Car Dealer related keywords is not easy mainly because of the competition of the keywords and profit margin.
Anything which has high profit margins will face a lot of competition online.
Why Car Dealers want to be on the first page?
It’s not rocket science, maximum business happens on the top 3-5 results these days and if you are not among the top ranked websites you will get very less or no leads at all from search engines.
Why it is important to rank high?
Most of the established car dealers have been in the business for a very long time, once a customer sends enquiry they follow up with them in no time and present them with a lot of options available to buy new and old cars.
Once the customer is in touch with any of the Car Dealer he will not go back on search engines to search again as all his queries will be answered by the Car Dealer.
Car Dealers also have a very strong network of car manufacturers and you can bet them to source any vehicle you want as soon as possible.
They can sources and deliver the vehicle at the customers doorstep without letting him step out of his home or office.
What goes against low ranking websites?
Car Dealer / Auto Broker business is pretty old; you will find companies which have been in business from the last 50 years. They also have very old websites; some companies even have 15 year old domain names. Such websites are hard to beat as they have been online for a very long time and most probably would have already spend a lot of time and money in optimizing them.
Search Engines favor old and well established websites.
What can work for you?
There are few ranking parameters which can work for low ranking or new websites.
Great Content:
A well written content can beat any website. Search engines look at a lot of different factors to place websites high in their list.
High Quality Content matters a lot to search engines. These days search engines also consider the amount of time users are spending on your website, if they move away in less than 10 seconds then something is wrong with your website. If users are spending more time on your website it means they find something good on your website. Just think what the customers might be looking from a Car Dealer and structure your content around it.
Update Website Regularly:
This is another factor which is easy to counter by Car Dealers, apart from adding content they can update inventory regularly which will help the search engine crawlers to find something new whenever they visit your website.
Keyword Research:
Car Dealers is a huge industry and you will be highly surprised by the combination of keywords users use to find a Car Dealer within their locality.
If you think you cannot beat some well-established websites look for long tail keywords which have searches and concentrate on them. They will start generating some leads for you in a couple of month.
Social Media Marketing:
Social Media like Facebook and LinkedIn marketing can generate leads for your business quickly. It is very important that you create your company profile on social media channels, keep them updated with the latest happening.
Paid Marketing:
Now you can run paid ads in your local area. Facebook and Google AdWords Express allow you to run ads within few miles of your business. With Facebook paid ads you can even choose your target audience based on age, gender, interest etc. Google AdWords Express also allows you to run ads within your local area, it does the keyword research for you and you just need to put in your business category and radius to market your business.
These are just some of the factors which can help you generate sales for your car dealer business.
If you need a free website analysis report about how you need to go about optimizing your website please feel free to contact us.