SEO One Time Optimization Package Cost: $99

There are companies who would like to test SEO services and dont want to sign up a long contract. For such clients we have a one time SEO optimization plan. This includes complete optimization of your website based on the products and services we offer.

Result: We have seen that we are able to rank the website in 3-5 keywords on the first page of Google in 30-45 days time. Below are the complete details of our SEO One time Optimization plan:

SEO ONE TIME OPTIMIZATION ACTIVITIES CHECKLIST

KEYWORD RESEARCH: Research on what keywords can be targeted for the site.

KEYWORD FINALIZATION: To come up with the final list of keywords which we will target on the website.

COMPETITOR ANALYSIS: Competitor analysis on what keywords the competitors are using.

URL Analysis: $99Check if the URLS are search engine friendly.

SITE STRUCTURE CHECK: Check if the site is structured correctly and the flow of information is in the correct direction.

CHECKING KEYWORD DENSITY: Check the overall density of the keywords on the site.

GOOGLE WEBMASTER TOOLS ACCOUNTS SETUP AND REGISTRATION: Creating a Google Webmaster Account.

FETCH AS GOOGLE: Individually submitting pages which are not indexed with Google.

GOOGLE LOCAL / MAPS REGISTRATION: Review of the present Google Local / Map account.

ENQUIRY FORM CHECK: Check if the Enquiry form is working fine.

MOBILE SITE COMPATIBILITY: Check if the website is working on Smart Phones and Tables

BROKEN LINK CHECK: Check for any broken links on the site.

404 ERROR: Check if page not found on the site is returning a 404 error.

ORPHANED PAGES: To make sure every page on your website is linked to from another page. A spider wont be able to find orphaned pages.

CONTENT CRAWLING AND INDEXING: Check if the content on the site is being crawled and indexed properly.

LANDING PAGES: Finalizing which keywords will be targeted on the current website and if new content pages are required to target more keywords.

META TAG CREATION: Creating Meta Tags for the site which includes:

Page Title

Description

Keywords

H1, H2 and H3 Tags

Alt Tags

META TAG IMPLEMENTATION: Implementing the Meta Tags on the website.

ON PAGE CONTENT OPTIMIZATION: On Page content optimization to integrate the keywords on the site.

SEO One Time Optimization Package Cost: $99

Apart from being a SEO company we also have a specialized division called Social Media Optimization Company India here we can suggest a one time strategy to get more visitors and traffic through Social Media Channels like: Facebook, LinkedIn, Twitter, YouTube, Instagram etc.

Find Out How to Optimize and Rank your Website for:
>> Multiple Keywords or keyword phrases | Multiple Cities or Locations
>> Targeting Multiple Keywords on a Single Web Page

This a very common questions asked by companies offering multiple services in multiple locations.

There are different solutions to it depending on the competition of the keywords.

The first step is finalize the number of keywords and put them into an excel sheet. Just multiply the number of the keywords with the locations.

If the number of keywords or the locations are less than 5 you can create separate landing pages for them on the website.

In this case either of them has to be less than 5 because there is a limit for the number of keywords which can be targeted on the website.

Example: More services and max 5 locations.

Suppose you have 10 different services (1, 2, 3, 4, 5, 6, 7, 8, 9 and 10) and you offer them in 5 locations (a, b, c, d and e)

Create Landing pages for services: 1 landing page for 1 service and use the locations with it.

On page 1 you will be targeting keywords: 1a, 1b, 1c, 1d, 1e

On page 2 you will be targeting keywords: 2a, 2b, 2c, 2d, 2e

Same way the other pages need to be created.

Example: Max 5 services and more locations.

Here you need to do the reverse

Create Landing pages for locations: 1 landing page for 1 location and use the services with it.

On page 1 you will be targeting keywords: a1, a2, a3, a4, a5

On page 2 you will be targeting keywords: b1, b2, b3, b4, b5

Same way the other pages need to be created.

We use these formulas because in these cases duplicate keywords are not created and you are able to tell search engines which page to rank for which keyword.

On 1 page more than 5 keywords can also be targeted, you can use some keywords in the title, some in description and the rest in page content. For this you will need to do keyword research and figure the exact competition of the keywords and use them accordingly.

Content Creation:

After you have figured out which keywords will go on which page, create unique content for each page and make sure you have relevant content based on the specific keywords being targeted on that page.

More Content:

If the competition of the keywords is high you might need additional content. For additional content you can create a blog and add content there and link them back to the main landing page.

In some cases external blog is also required.

Example: Multiple keywords and Multiple Locations.

At times you have a scenario where you will have multiple keywords and multiple locations.

In this case you will need help of a SEO Consultant, you can share your requirement with us and we can do a detailed analysis of the website and keywords and send you the marketing plan.

Optimizing and ranking your website on multiple keywords and Targeting Multiple Keywords on a Single Page is our specialty

We have ranked more than 100 websites on multiple keywords; in some cases we have targeted more than 100 keywords for a website and achieved ranking on the first page of Google on more than 70% of the keywords.

If you have a website and would like to target multiple keywords you can get a Free Website Analysis report from us with suggestions and also a detailed SEO Strategy.

Call us or email us your requirement and we will suggest the best SEO marketing plan for your company.

How much does SEO cost?? This is a big question and confusing as well. Mainly because SEO is a Service Industry and no two companies offer the same services. Same as different web design companies have different hourly rates based on the experience and skill level of their resources.

SEO is even more confusing because all SEO Companies have a different method of ranking websites; all SEO Companies look at the client websites differently. While one SEO Company would like to focus on more content the other might think that links are more important to rank the website. Apart from that different SEO Companies would come up with different sets of keywords which have different level of competition. All these scenarios make it difficult to compare quotes. You might also see a lot of variation in the price quoted because someone might be targeting less competitive keywords however the other might have competitive keywords in their quotes.

According to me the Cost of Positioning Higher depends on HOW HARD THE KEYWORDS ARE AND HOW BAD IS YOUR COMPETITION.

SEO Cost depends on:

• If you have a new websites, websites below 6 months domain age are tough to rank

• If you are targeting branding keywords [ Local / National / Global Keywords]

• The number of Keywords you want to rank on

• How theme based are the keywords? Keywords with similar theme are easier to rank than keywords which different themes like: Targeting SEO and Work from Home related Keywords on the same website

• How aggressively others have promoted themselves on those keywords

• How much SEO effort has already put into the website, websites already ranking at some places is easier to rank earlier within the top results.

If you know a little bit about How SEO Works then it would be easier for you to figure out these factors and choose The Best SEO Company for your website, you can also hire Our SEO Consultant India which can help you:

• Find the best SEO Company

• Compare SEO Packages

• Suggest the best keywords for the website and which company is closest or more reliable to achieve that

• Fix up a call on your behalf to discuss their SEO Marketing Plan in detail

• Check their references

• If the SEO Company is based in India we can personally go and meet them

• Negotiate price on your behalf

• If you are looking for Cheap SEO Services we can break the deliverables and get part of the work done from different vendors to save cost

• Monitor the progress of your SEO Campaign and see that the deliverables / monthly reports are as per the initial agreement

Note: Investing in SEO is subject to market risks. Please read the SEO Proposals carefully before investing. GOOD LUCK!!

I would say SEO in an ongoing process. The time required to rank the website depends on:

Competition of the Keywords: For local keywords like SEO Company Delhi it might take 6 months for nationwide keywords like SEO Company India it might take 12 months. For local keywords you are only competing with local companies so the competition is less as compare to companies across India.

Present State of Website: What is the present ranking of the website? If the website is already ranking within the Top 50 results it would take less time to push the ranking within the Top 10 results as compared to if the website is not visible on search engines or ranking very low.

Competitors SEO Effort: What is the amount of effort the competitors have put in to the rank themselves? It is basically a comparison study or competitor analysis. The more effort they have put in to rank themselves the more time and effort it would take to bring them down.

Domain Age: How old is your Domain Name. New Domain names take a little longer than usual to rank on search engines. Google prefers websites which have been online for more than 2 years.

Number of Back Links: If you have some good back links already pointing to the website it would take less time to rank the website. If not then we would have to build links from scratch.

Pages Indexed: The more pages indexed the better it is as you can target more keywords on the website. More Pages also help to increase the density of the keywords on the website.

STT [SEO Takes Time]: Dont expect results from the first month itself. SEO Takes Time, you cant expect to be ranked ahead of the competition who have been working hard and regularly on the their websites in a couple of month. The day your effort is more than your competitors (Content and Backlinks) it is more likely that you would be placed ahead of them. Break down the effort over 6 – 12 months period depending on the competition of the keywords. Every month when you add pages / write articles and build links, search engines will crawl them and keep improving your ranking.

SEO is an On Going Process: Once the rankings are achieved you still need to keep working on the website so that you stay ahead of the competition otherwise your websites ranking would drop or the competitors would be ranked ahead of you.

DO NOT: Put all effort in 1 month as this might black list the website. Go slow and steady and see the results yourself.

Things to consider while choosing the right SEO Company and What Questions to ask them

Choosing the right SEO Company in India can be really tough as there are some pretty good ones in the market. Being a layman it becomes really difficult to judge which one is better and would offer the best value for money.

• The first step would be to ask for a SEO Proposals, this certainly would give a very good indication about how the SEO Company approaches a campaign / client and whether they have process in place. Get a copy of your Free Website SEO Analysis
  
• SEO Proposal would certainly clear out a lot of things and would help you to shortlist a couple of companies. The more detailed and specific the Proposal is the better might be their services.
  
• Talk to them, ask them to take you through their SEO Process, how they approach a SEO Campaign and the questions about the team who would be working on the campaign.
  
• Talk to them about the keywords which are there in their competitors Proposal and not in their proposal, ask their opinion on those keywords. Whether the sales guy is going out of the way to get the initial payment from you or is trying to convince on what is possible and realistic.
  
• The One who is able to earn your confidence should get your vote. Judge whether they are just interested in making a sale or whether they are actually interested in delivering quality results.
  
• Lastly check their clientele and references. Call anyone who is listed in their clientele section.
  

Or else you can hire SEO Consultant at UNB GLOBAL, SEO Consultants are highly trained guys and have experience in selling SEO Services. They know in and out of SEO, what is right and wrong for your website. They can help you Shortlist and Finalize the SEO Company for you. Their charges are pretty nominal and the chances are they would save their fee by negotiating a better price for the package.

If you are looking to Hire a SEO Company based in India we can help you find the right one for you as we have been in the SEO Market for quiet some time and know a lot about SEO Companies based in India. We can even visit their facility to check the scale at which they are operating and negotiate a better deal for you.

Digital Marketing, Social Media Marketing, Online Internet Marketing, SEO for Car Dealers, Auto Brokers, Car Dealerships and Vehicle Dealerships

Getting on the first page for Car Dealer related keywords is not easy mainly because of the competition of the keywords and profit margin.

Anything which has high profit margins will face a lot of competition online.

Why Car Dealers want to be on the first page?
It’s not rocket science, maximum business happens on the top 3-5 results these days and if you are not among the top ranked websites you will get very less or no leads at all from search engines.

Why it is important to rank high?
Most of the established car dealers have been in the business for a very long time, once a customer sends enquiry they follow up with them in no time and present them with a lot of options available to buy new and old cars.

Once the customer is in touch with any of the Car Dealer he will not go back on search engines to search again as all his queries will be answered by the Car Dealer.

Car Dealers also have a very strong network of car manufacturers and you can bet them to source any vehicle you want as soon as possible.

They can sources and deliver the vehicle at the customers doorstep without letting him step out of his home or office.

What goes against low ranking websites?
Car Dealer / Auto Broker business is pretty old; you will find companies which have been in business from the last 50 years. They also have very old websites; some companies even have 15 year old domain names. Such websites are hard to beat as they have been online for a very long time and most probably would have already spend a lot of time and money in optimizing them.

Search Engines favor old and well established websites.

What can work for you?
There are few ranking parameters which can work for low ranking or new websites.

Great Content:
A well written content can beat any website. Search engines look at a lot of different factors to place websites high in their list.

High Quality Content matters a lot to search engines. These days search engines also consider the amount of time users are spending on your website, if they move away in less than 10 seconds then something is wrong with your website. If users are spending more time on your website it means they find something good on your website. Just think what the customers might be looking from a Car Dealer and structure your content around it.

Update Website Regularly:
This is another factor which is easy to counter by Car Dealers, apart from adding content they can update inventory regularly which will help the search engine crawlers to find something new whenever they visit your website.

Keyword Research:
Car Dealers is a huge industry and you will be highly surprised by the combination of keywords users use to find a Car Dealer within their locality.

If you think you cannot beat some well-established websites look for long tail keywords which have searches and concentrate on them. They will start generating some leads for you in a couple of month.

Social Media Marketing:
Social Media like Facebook and LinkedIn marketing can generate leads for your business quickly. It is very important that you create your company profile on social media channels, keep them updated with the latest happening.

Paid Marketing:
Now you can run paid ads in your local area. Facebook and Google AdWords Express allow you to run ads within few miles of your business. With Facebook paid ads you can even choose your target audience based on age, gender, interest etc. Google AdWords Express also allows you to run ads within your local area, it does the keyword research for you and you just need to put in your business category and radius to market your business.

These are just some of the factors which can help you generate sales for your car dealer business.

If you need a free website analysis report about how you need to go about optimizing your website please feel free to contact us.

Free Website SEO Analysis Audit Report

We offer Free Website Analysis to all our Customers.

Whether you are new to SEO and would like to know how much does SEO Cost or already working with some other SEO Agency and would like to know what we can offer you as a SEO Agency please click on the link below and fill the details in the mail and we shall get back to you with the:
>> Detailed Analysis of the Site
>> Suggested Keywords
>> Deliverables to Rank the Website
>> Time Frame for Top Positions
>> Costing

Send me a FREE WEBSITE ANALYSIS REPORT

For proper utilization of our SEO Services, it is imperative to go for proper website SEO analysis as the first step. Proper website analysis report will help you to know the exact hurdle faced by the website in its ranking among the top most pages of major search engines and devising appropriate strategy for reaching the websites on top. Right website seo analysis can lead to higher sales conversion but its necessary to devote adequate time in analyzing the website otherwise you could not get the desired result.

UNB GLOBAL offers Free Website SEO Analysis Services: We offer detailed website analysis services to SEO companies as well as individual websites owners across the globe. While analyzing the website we make efforts to know the exact requirements of our customers, gather information about his products and services, find the exact competitiveness of his industry, find target market (Global / National / Local), competitor analysis and suggestions for effective marketing plan. Our free website analysis will focus on essential search engine optimization factors such as the use of keywords, meta tags, header tags, anchor text and other on-page factors relating to your website. Based on our findings, we will advise you on issues such as keyword research, web page optimization, link building and web analytics.

Our detailed analysis report includes:

• Website Structure Analysis
  
• Website Bounce Rate Analysis
  
• Back Links Analysis
  
• Issues with the website
  
• Pages indexed
  
• Domain age
  
• Present Ranking – Done manually
  
• Meta Tags and Alt Tags
  
• 301 Redirection
  
• HTML Errors / Broken Links
  
• Competitor Analysis 5 websites
  
• Suggested List of Keywords
  
• Suggestions to improve ranking
  
• SEO plan
  

The report would be sent in DOC Format, however can also be incorporated in the format / template you want.

Below are 20 simple steps you should know / keep into consideration which optimizing your website.

• Choose a simple and professional web design

• There should be enough space for content on the pages, dont use a design with a lot of images and very little space for content

• The design should be scalable to add extra content pages and easily linked with the rest of the website

• Try to make the website in layers / div and not tables. The best option is if you can code the website in XML.

• Dont use too many images on the websites

• If you have using a large header, break it down into small pieces

• Add alt tags to those images related to the keywords you want to target e.g. if you are targeting the keyword Guaranteed SEO Company India, use the same keyword as alt tag in a part of the image and other keyword in other parts however dont stuff the website with a lot of keywords, use 1 keyword per Image

• Save Images as Keywords, use the keyword as the name of the images

• Dont use Flash, search engines cannot read flash so avoid using Flash, if by any chance you have to use Flash, have a separate text based section for content. Add separate section for content pages and link them from text based links from the home page of the website

• Use your major products and services within the top of the pages which are easily viewable and readable by the customers so that they dont have to look around for the products or services

• Use simple navigation for the website

• Choose keywords which you can rank on i.e. dont use keywords which are too tough for you to target. Check out: SEO Keyword Research to find out which keywords are best for your website

• Add Keywords in the Meta Tags: Title / Description and Keywords

• Check for any Broken Links on the website and remove them

• Check for any Coding Error and remove it

• Create Articles around the products and services or keywords which you want to rank on and add them on the website. This should be done regularly

• Create Back Links on Anchor Texts to the website from within the content. This should be done regularly

• Create and Manage a Blog on the website. Post content related to your business regularly

• Submit your website details in Online Directories, especially in related service category and area specific category. This should be done regularly

• Add Google Analytics on the website to monitor how the website is performing for specific keywords, number of hits, visitors etc.

Most importantly hire a SEO Consultant who can help and guide you with the whole process. You can hire SEO Consultants on hourly basis or per month or per project basis.

To know how we can help you with the optimization of your website please feel to email us on info@unbglobal.biz

Also check our blog post on SEO On Page and Off Page Activities Check List

We offer SEO Consulting Services to a lot of SEO Companies based in US and UK and this is a very common question that they ask us. Which is better, SEO Packages or every time asking for a Customized Quote from their SEO Service Provider [SEO Company based in India]

The situation can be pretty complicated as there are a lot of Pros and Cons attached to it.

Below we have tried to compare SEO Packages and Customized Quotes

SEO PACKAGES

CUSTOMIZED QUOTES

It gives the reseller a pretty good indication of how much the package would cost them and how much he is charging from the client and how much he will save.

Every time he has to get back to his SEO Service Provider for quotes.

These are off the shelf seo packages and easier to sell. Less effort to sell.

Takes a lot of effort to sell. Preparing Proposals and customizing them.

These are ready made packages so the resellers is not required to go back to his SEO Service Provider for fresh quotes every time, the whole process might delay the sales process and he might loose the customer.

The process is time taking.

On the other side most of the customers that resellers have are retail customers / direct customers so a SEO Package might not make a lot of sense to them.

This is a customized package which is detailed and the customers like it a lot.

The client feels that he is not being given importance or no special attention is given to his requirement.

The customers feel that they are being paid attention to and the SEO Company is taking special interest to promote him.

The deliverables are all mentioned in terms of what would be done however what results he would get is not mentioned.

A detailed analysis of the website is done so there is a very clear indication of the keywords on which he would be ranked on. It is easier to measure the performance.

Makes it easier for the client to make a decision if he is price conscious.

Makes it easier for the client to make a decision if he is quality conscious.

If you are comfortable with SEO Packages – please refer to our Affordable SEO Packages India section for more details.

We personally like a customized quote to be presented to the client in the form of a detailed proposal. This is possible if the SEO Company has some technical knowledge about the deliverables and can draft the proposal themselves. What they require is get the breakdown of each deliverable from their SEO Service Provider so that when they draft the proposal they have a clear indication of what they might be paying for the services. This also suits if the SEO Service Provider has a turnaround time of maximum 1 day for sending a detailed proposal. If this is not possible I would suggest to go for SEO Packages in the proposal with a detailed analysis of their website with suggestions, back all this up with strong clientele and customize it.

Basically there are 3 levels of keywords which can be targeted for a website.

:: Local

:: Nationwide

:: Global

Local Keywords: are area / city specific like SEO Agency London, SEO Agency Dallas. These are basically a combination of the keyword and the location. Here SEO is the keyword and London / Dallas are the locations. The competition of these keywords is less compared to National and Global keywords. Local keywords would give you targeted traffic and would have enquiries from people looking for services from vendors located in a specific area. Example: Someone who has a restaurant in Houston would optimize his website for keywords like: Chinese Restaurant Houston, Restaurants in Houston etc as he provides services in Houston and not in any other city.

Nationwide Keywords: These are country specific keywords like SEO Company India. These are used for people looking for SEO services from Indian based companies. The competition for these keywords is Medium Level or if I may say not easy to rank on. National Level keywords are used a lot by Exporters who know that their clients are looking for products or services from a specific country. Search Engines also have country specific versions for searched like: www.google.co.uk, www.google.co.in, in.yahoo.com Example: We offer SEO Packages and we know people are looking for Affordable Packages from India so we have optimized our webpage for keyword: Affordable SEO Packages India Similarly A Travel Agent / Tour Operator offering travel packages to India or UK would optimize his website for keywords like: Travel Packages India, Tour Operator UK etc.

Global Keywords: These keywords are pretty tough to rank on as these are the services without any location attached to them like: SEO Company, SEO Services, Cheap SEO Services. Here you would be competing with companies based across the global. Ranking on Global Keywords might take 3-18 months depending on the competition of the keywords and how aggressively people have promoted themselves on these keywords.
Example: A Software Development Company which serves clients across the globe would be targeting keywords like: Software Development Company, Software Development Services etc

Depending on the products and services and your target market you can find out which keywords you would like to focus on to get a fair share of the leads / traffic generated by search engines.

Learn the Basics of Search Engine Optimization

Search Engine Optimization is basically a strategy to rank websites high on search engines. The most important of them being Google which substitute for more than 70% of online searches. Search Engine Optimization is also referred to as Internet Marketing, Internet Promotion, Search Engine Ranking, Search Engine Promotion, Search Engine Submission, Online Marketing, Online Advertising etc however the basis aim of all of them is to achieve high ranking on SERP’s [Search Engine Result Pages / Organic Listing].

Search Engine Optimization is a combination of various factors which lead to the higher ranking of the websites like:

Adding Meta Tags Like: Title Tag, Description Tag and Keywords related to the theme of the website. A SEO Company based in India would use keywords like: SEO Company India, Small Business SEO Company India, SEO Services India, SEO Services in India, SEO Agency India, SEO Firm India etc. Meta Tags basically educate the search engine spiders and crawlers about the theme of the website and what they would find on the page.

Optimizing the Existing Content of the Website: This is done to make the content more search engine friendly. Search Engines use this information of categorize a particular page according the theme of the website. A page with content related to SEO Company India would be indexed with pages related to companies providing SEO Services in India.

One Way Links: Try to get theme based links from websites with similar theme. It is like placing an ad on other websites, if someone visits their website and sees your ad or listing, they might click and come to you as a customer. Apart from this the major advantage is that they improve the ranking of the keywords you want to target. Back Links are created on Anchor Texts which is basically the keywords that you want to improve your ranking on like:

Adding More Content: Some website might need to add more content regularly to increase the density of the keywords. So adding informative content is always advisable for better ranking and improving the credibility of the websites.