Nowadays on the Internet are present a huge number of companies offering SEO services. In fact, there are so many SEO professionals that often individuals and companies looking for search engine optimization services are often confused by the many packages found by searching the web and consequently they dont know who to choose for their projects. It’s obvious that not all SEO service providers are on the same professional level and in reality the number of SEO experts is pretty low!

In these circumstances, how can be distinguished a company which offers professional SEO services by companies or individuals with low level of expertise? There are several characteristics that define an expert and several things that should keep back people hiring a SEO company.

Characteristics and Traits of a truly good professional SEO company

Has a well-established website which ranks also well on the major search engines (particularly on Google) for the main key phrases referring to the search engine optimization industry in their country

Can show many successful developed projects,

Display a clear and high-quality content on most pages,

Can be contacted on e-mail addresses belonging to the company site (not ghost e-mails like abc@hotmail.com),

On the Internet are many references about it,

Has well defined and easy to understand SEO packages, and works on affordable, but NOT cheap prices!

Characteristics and Traits of a Bad SEO company

Signs that should make potential customers running away from a site are the following:

Promises of guaranteed top 1 ranking (in reality nobody knows exactly the exact algorithm of search engines, so nobody can be 100% sure in obtaining a specific position in the search results),

Packages on very low prices (often hiding other costs),

Not clear contact dates,

A bad position on search engines and low page rank,

Lots of misspelled words,

Repetitive phrases declaring “We are the best SEO company on the Internet!”,

Absence of a portfolio with numerous developed projects.

By following this simple but effective guide marks, people looking for professional SEO services can avoid to be cheated and spend their money for nothing!

SEO Sales is competitive and demanding. Gone are the days of mass mailing, door knocking and cold calling without an understanding of the prospects’ needs, likes and preferences. The SEO Sales Training Course will help sales professionals forearm themselves with a detailed understanding of the customer before they make the initial approach.

SEO Sales Training is a 5 day Course – 4 hours each where the sales team would be trained on:

DAY I: SEO BASICS: WHAT IS SEO AND HOW IT WORKS

:: Meta Tags: How Meta Tags work and how they need to be used

:: Content: What role content plays in SEO and how Landing Pages need to targeted for specific keywords

:: Articles: How they are submitted on the site as well as other resources

:: Links: One Way Links, Reciprocal Links, Three Way Links, How links are created and Link Building Quality Parameters

DAY II: INITIAL WEBSITE ANALYSIS

:: Domain Age: Online Tools to find Domain Age of the site

:: Content Analysis: Research on how the content is working / non working for the clients

:: Links Analysis: Analysis of the Current Link building effort to rank the website

:: Keyword Research: Discuss various online tools to find the right Keywords for a website

DAY III: COMPETITOR ANALYSIS

:: Finding the Right Competitors

:: Compare Domain Age

:: Compare Content Pages

:: Compare Links

DAY IV: CREATING PROPOSALS

:: How to effectively create proposals?

:: Core components of SEO and how to put them together in the Proposal

DAY V: SEO TEAM QUESTIONS AND QUERIES

:: Discussing Queries the clients might have while selling SEO

People buy people, not products or services – if they like you then you will make the sale, if they don’t then no matter how good your offer is, they will go elsewhere.

So what do you think?

What is search engine optimization, why is it important and how does it work?

SEO means “search engine optimization” and it’s the process of engineering a website for the purpose of improving it’s natural search engine rankings. Not to be confused with paid listings, the natural or “organic” rankings are the algorithmic placement of your website listing in the search results at Google, Yahoo, Bing, Ask etc.

Top search engine rankings don’t happen by accident. It’s not random. In simple terms, search engines are machines that use a formula to rank web pages. Understanding how the machine works is where SEO begins. Contact one of our Freelance SEO Consultants India to find out more about your website and how you can dominate your market on search engine results.

A proper SEO effort will obtain top rankings, but will go beyond rankings to include measures that improve the click rate of the listings that appear in the search results and improve the rate of conversion from search engine traffic into leads, sales, and customers.

SEO is evolving. SEO used to be mainly about keyword usage, lots of links, and making sure your site has no technical or configuration problems. It still is, but in addition to the traditional factors, new factors have been introduced. Below we talk about the seven main areas where SEO comes into play – we see them as being Relevance, Quality, Authority, Trust, Compliance, Metrics and Social Signals.

Relevance

This relates to the proper usage of keywords within the code and content of the page, in the links that point to the page, and the pages the links come from. Google wants searchers to find what they are looking for. Google likes to see the keywords used in your titles, headlines, file names, folder names, headline tags and other locations. Google also expects to see some co-occurrance terms, synonyms etc. Further, the anchor text of the incoming links can have a major effect on a sites relevance score for a particular keyword.

Content Quality

Google is getting better in its effort to combat high volume, low quality page creation. Google has developed techniques to evaluate the quality of the content and is learning to detect content that is “thin”, machine generated, “spun”, duplicated from other pages, or pages written with poor grammar or spelling errors.

Authority

Historically this relates to how important an individual page is, however we now see some domain-level authority being used across a site. Authority comes from back links. Essentially, each link is a vote, where a webmaster is saying “hey there is something over here worth looking at”. Each page has an authority score which is calculated based on the links that point to it. More links, more authority, but links from pages who themselves have a high authority score contribute more value than lesser authority pages.

Trust

TrustRank was developed at Stanford and originally used by Yahoo. Google uses something very similar. Certain sites are manually determined to be trusted and form the nucleus of TrustRank, according to the patent filing. Trusted sites may include a nucleus of government, university, non-profits, and human-edited directories like Yahoo or DMOZ, etc. Links from trusted sites are also trusted, so 2nd level sites that have a link from a nucleus site gain a portion of that trust. And when these 2nd level sites link out to others, a declining portion of trust flows to level 3, level 4 and so forth. Each site on the web will have a trust rank based on its degree(s) of link separation(s) from nucleus site(s) in the link matrix.

Compliance

There are two main areas of compliance. One is related to abiding by the search engines rules, like the Google Webmaster Guidelines. The other is related to technical issues involved with how the site is coded or how the server etc. is configured. A misstep in either area can hold back or even ruin websites rankings.

The Google Webmaster Guidelines are the rules of the road. Violate them, and suffer a ranking problem, or worse, an eviction from the Google index. In addition – too many low quality links can cause a penalty. Too many links too fast can cause a penalty. Google expects to see a “natural” or normal looking link profile and rate of link growth (called link velocity). There are at least 100 ways to get penalized.

Visitor Metrics

For the past few years, Google has been monitoring how users behave after clicking a search listing, and uses the data as a ranking signal. In many cases, Google can continue to see how the visitor behaves even after they have left the Google results page, with millions of users having a Google Toolbar installed. It only makes sense for them to use this data. For example, if a certain page has a high bounce rate over time for a particular keyword, a search engine may decide to adjust things so that page would no longer be highly ranked for that keyword.

Social Signals

A page that has +1, Likes, traffic or links coming from a social site must have some value right? If a company is mentioned frequently, has buzz, and gains “citations” (not necessarily links) this can be a strong indicator of value. Just as important, exposure on a social network, review site or local directory that increases traffic to your site will ultimately increase your inbound links. Think about how natural links occur – someone finds your page, likes it, and then links to it. But they have to find it, in order to like it. Helping people find your page, from a social network or anywhere else, is a good thing for SEO and for your business in general.

There are hundreds of other factors. Even how quickly a page loads is a ranking factor.

How To get Great Rankings

The goal is to make the website perform well in all of the areas mentioned above. This can be accomplished with an SEO strategy leveraging a deep understanding of the ranking process, and utilizing advanced skills in the areas of content writing, link building, promotion, and programming.

Each SEO company has their own internal procedures, however the goals are always the same. Most competent white-hat SEO companies will perform their work in a similar manner.

SEO One Time Optimization Package Cost: $99

There are companies who would like to test SEO services and dont want to sign up a long contract. For such clients we have a one time SEO optimization plan. This includes complete optimization of your website based on the products and services we offer.

Result: We have seen that we are able to rank the website in 3-5 keywords on the first page of Google in 30-45 days time. Below are the complete details of our SEO One time Optimization plan:

SEO ONE TIME OPTIMIZATION ACTIVITIES CHECKLIST

KEYWORD RESEARCH: Research on what keywords can be targeted for the site.

KEYWORD FINALIZATION: To come up with the final list of keywords which we will target on the website.

COMPETITOR ANALYSIS: Competitor analysis on what keywords the competitors are using.

URL Analysis: $99Check if the URLS are search engine friendly.

SITE STRUCTURE CHECK: Check if the site is structured correctly and the flow of information is in the correct direction.

CHECKING KEYWORD DENSITY: Check the overall density of the keywords on the site.

GOOGLE WEBMASTER TOOLS ACCOUNTS SETUP AND REGISTRATION: Creating a Google Webmaster Account.

FETCH AS GOOGLE: Individually submitting pages which are not indexed with Google.

GOOGLE LOCAL / MAPS REGISTRATION: Review of the present Google Local / Map account.

ENQUIRY FORM CHECK: Check if the Enquiry form is working fine.

MOBILE SITE COMPATIBILITY: Check if the website is working on Smart Phones and Tables

BROKEN LINK CHECK: Check for any broken links on the site.

404 ERROR: Check if page not found on the site is returning a 404 error.

ORPHANED PAGES: To make sure every page on your website is linked to from another page. A spider wont be able to find orphaned pages.

CONTENT CRAWLING AND INDEXING: Check if the content on the site is being crawled and indexed properly.

LANDING PAGES: Finalizing which keywords will be targeted on the current website and if new content pages are required to target more keywords.

META TAG CREATION: Creating Meta Tags for the site which includes:

Page Title

Description

Keywords

H1, H2 and H3 Tags

Alt Tags

META TAG IMPLEMENTATION: Implementing the Meta Tags on the website.

ON PAGE CONTENT OPTIMIZATION: On Page content optimization to integrate the keywords on the site.

SEO One Time Optimization Package Cost: $99

Apart from being a SEO company we also have a specialized division called Social Media Optimization Company India here we can suggest a one time strategy to get more visitors and traffic through Social Media Channels like: Facebook, LinkedIn, Twitter, YouTube, Instagram etc.

Find Out How to Optimize and Rank your Website for:
>> Multiple Keywords or keyword phrases | Multiple Cities or Locations
>> Targeting Multiple Keywords on a Single Web Page

This a very common questions asked by companies offering multiple services in multiple locations.

There are different solutions to it depending on the competition of the keywords.

The first step is finalize the number of keywords and put them into an excel sheet. Just multiply the number of the keywords with the locations.

If the number of keywords or the locations are less than 5 you can create separate landing pages for them on the website.

In this case either of them has to be less than 5 because there is a limit for the number of keywords which can be targeted on the website.

Example: More services and max 5 locations.

Suppose you have 10 different services (1, 2, 3, 4, 5, 6, 7, 8, 9 and 10) and you offer them in 5 locations (a, b, c, d and e)

Create Landing pages for services: 1 landing page for 1 service and use the locations with it.

On page 1 you will be targeting keywords: 1a, 1b, 1c, 1d, 1e

On page 2 you will be targeting keywords: 2a, 2b, 2c, 2d, 2e

Same way the other pages need to be created.

Example: Max 5 services and more locations.

Here you need to do the reverse

Create Landing pages for locations: 1 landing page for 1 location and use the services with it.

On page 1 you will be targeting keywords: a1, a2, a3, a4, a5

On page 2 you will be targeting keywords: b1, b2, b3, b4, b5

Same way the other pages need to be created.

We use these formulas because in these cases duplicate keywords are not created and you are able to tell search engines which page to rank for which keyword.

On 1 page more than 5 keywords can also be targeted, you can use some keywords in the title, some in description and the rest in page content. For this you will need to do keyword research and figure the exact competition of the keywords and use them accordingly.

Content Creation:

After you have figured out which keywords will go on which page, create unique content for each page and make sure you have relevant content based on the specific keywords being targeted on that page.

More Content:

If the competition of the keywords is high you might need additional content. For additional content you can create a blog and add content there and link them back to the main landing page.

In some cases external blog is also required.

Example: Multiple keywords and Multiple Locations.

At times you have a scenario where you will have multiple keywords and multiple locations.

In this case you will need help of a SEO Consultant, you can share your requirement with us and we can do a detailed analysis of the website and keywords and send you the marketing plan.

Optimizing and ranking your website on multiple keywords and Targeting Multiple Keywords on a Single Page is our specialty

We have ranked more than 100 websites on multiple keywords; in some cases we have targeted more than 100 keywords for a website and achieved ranking on the first page of Google on more than 70% of the keywords.

If you have a website and would like to target multiple keywords you can get a Free Website Analysis report from us with suggestions and also a detailed SEO Strategy.

Call us or email us your requirement and we will suggest the best SEO marketing plan for your company.