There are 2 types for keywords which can be targeted for a website:

• Branding Keywords

• Long Tail Keywords also referred as Sales Generating Keywords

Branding Keywords: Are basically keywords related to products and services like: SEO India, Car Finance, Car Loan. There is no location attached to these keywords neither any supporting phrase like: Car Finance Company, Car Finance Services, Cheap Car Finance, here Company, Finance and Cheap are supporting phrases. Usually these keywords are targeted for websites which have very old domain names or the website have been online for a very long time. Branding Keywords have the maximum traffic and are the most competitive to rank on. Another important factor is you are able to rank on any Branding Keywords you would be able to rank on any supporting phrase very easily.

Long Tail Keywords: also referred as Sales Generating Keywords. Long Tail Keywords are specific keywords related to products and services or they are generally used with the location where you are located like: Guaranteed SEO India, SEO Company India here SEO is the branding Keywords and I have used 2 supporting phrases: Company and India which make it a long tail keyword. Long Tail Keywords have less competition and traffic compared to branding keywords however it is better to rank on something and have some sort of share from the online enquiries rather have nothing.

Strategy: Depending on the theme of the website, domain age and competition of the keywords I would suggest to start with long tail keywords and then move on to the branding keywords.

Example: First target Long Tail Keywords like: SEO Company India and when you have achieved the ranking on this keyword, target SEO Company and SEO India through Link Building Services and Content Writing Services and in the final stage target SEO. As you keep moving from Long Tail Keywords towards Branding Keywords the competition would be getting tougher and tougher.

How To Do Keyword Research and Keyword Analysis For SEO

Keyword Research is the first and most important exercise that you should do before you start optimizing your website for search engines. If you have done a thorough research on the keywords you have won half of the battle to rank the website on search engines.

Keyword Research would tell you:

:: What keywords are best for your website that you should target?

:: Whether the keywords are based on the theme of the website?

:: Whether there is any traffic on those keywords. A keyword might sound very good however there is no point ranking on keywords without any traffic.

:: How much competition is there on the websites and how much effort is required to rank on those keywords?

Accordingly you can make a strategy / SEO Marketing Plan to beat the competition. You can also set time lines for the keywords which you would achieve ranking on maybe 3 months, 6 months and 12 months.

Personally I prefer Google’s Adwords tool: https://adwords.google.com/select/KeywordToolExternal it gives Suggested List of Keywords, Approx Search Volume, Advertiser Competition and Estimated Average CPC. You can select the keywords from the list and download the same.

If you don’t want to get into all this touch based with our SEO Consultant India who will suggest the best Keywords for your website and also a step by step SEO Consulting Services for your website.

Search Parameters for SEO

SEO is no rocket science however there are a set of parameters which need to be executed correctly to rank the website like:

Meta Tags: Adding Specific Meta Tags [Title / Description] on the Landing Pages. This helps search engines to index the page for specific keywords in their database so that if some searches for the keywords used by you, your page should be in the same database from where the results are fetched.

The Landing Pages should have relevant content to the Meta Tags Used e.g. if you are using the term SEO Company India then the page should be talking about your capabilities of being an SEO Company India. What you do and what can you offer to your customers.

Supporting Content: For competitive keywords you need to post some articles regularly to increase the density of the keywords. In Addition to the Landing Page write some articles regularly about the keywords which you want to target.

Back Links: You should have back links from content, these can come from within the blog on the website or an external blog however it should be theme based and relevant. You can also get back links from your clients websites – just ask them to place a link on their website – if they agree you will get high value back links.

SEO takes time and effort. SEO is an ongoing process and the activities need be done regularly so if you dont have time to do these activities hire a Professional SEO Firm India to do this for you.

Search Engine Algorithms keep changing. Ideally you should be spending some time reading blogs and forums about whats happening in the world of SEO. Hiring a SEO Company ensures that your site is up to date with the latest trends and changes happening with SEO.

If you still need help with optimizing your website please feel free to ask for a Free Website Analysis report done by one of our SEO Experts.