Nowadays on the Internet are present a huge number of companies offering SEO services. In fact, there are so many SEO professionals that often individuals and companies looking for search engine optimization services are often confused by the many packages found by searching the web and consequently they dont know who to choose for their projects. It’s obvious that not all SEO service providers are on the same professional level and in reality the number of SEO experts is pretty low!
In these circumstances, how can be distinguished a company which offers professional SEO services by companies or individuals with low level of expertise? There are several characteristics that define an expert and several things that should keep back people hiring a SEO company.
Characteristics and Traits of a truly good professional SEO company
Has a well-established website which ranks also well on the major search engines (particularly on Google) for the main key phrases referring to the search engine optimization industry in their country
Can show many successful developed projects,
Display a clear and high-quality content on most pages,
Can be contacted on e-mail addresses belonging to the company site (not ghost e-mails like abc@hotmail.com),
On the Internet are many references about it,
Has well defined and easy to understand SEO packages, and works on affordable, but NOT cheap prices!
Characteristics and Traits of a Bad SEO company
Signs that should make potential customers running away from a site are the following:
Promises of guaranteed top 1 ranking (in reality nobody knows exactly the exact algorithm of search engines, so nobody can be 100% sure in obtaining a specific position in the search results),
Packages on very low prices (often hiding other costs),
Not clear contact dates,
A bad position on search engines and low page rank,
Lots of misspelled words,
Repetitive phrases declaring “We are the best SEO company on the Internet!”,
Absence of a portfolio with numerous developed projects.
By following this simple but effective guide marks, people looking for professional SEO services can avoid to be cheated and spend their money for nothing!