Below are 20 simple steps you should know / keep into consideration which optimizing your website.
-
Choose a simple and professional web design
-
There should be enough space for content on the pages, dont use a design with a lot of images and very little space for content
-
The design should be scalable to add extra content pages and easily linked with the rest of the website
-
Try to make the website in layers / div and not tables. The best option is if you can code the website in XML.
-
Dont use too many images on the websites
-
If you have using a large header, break it down into small pieces
-
Add alt tags to those images related to the keywords you want to target e.g. if you are targeting the keyword Guaranteed SEO Company India, use the same keyword as alt tag in a part of the image and other keyword in other parts however dont stuff the website with a lot of keywords, use 1 keyword per Image
-
Save Images as Keywords, use the keyword as the name of the images
-
Dont use Flash, search engines cannot read flash so avoid using Flash, if by any chance you have to use Flash, have a separate text based section for content. Add separate section for content pages and link them from text based links from the home page of the website
-
Use your major products and services within the top of the pages which are easily viewable and readable by the customers so that they dont have to look around for the products or services
-
Use simple navigation for the website
-
Choose keywords which you can rank on i.e. dont use keywords which are too tough for you to target. Check out: SEO Keyword Research to find out which keywords are best for your website
-
Add Keywords in the Meta Tags: Title / Description and Keywords
-
Check for any Broken Links on the website and remove them
-
Check for any Coding Error and remove it
-
Create Articles around the products and services or keywords which you want to rank on and add them on the website. This should be done regularly
-
Create Back Links on Anchor Texts to the website from within the content. This should be done regularly
-
Create and Manage a Blog on the website. Post content related to your business regularly
-
Submit your website details in Online Directories, especially in related service category and area specific category. This should be done regularly
-
Add Google Analytics on the website to monitor how the website is performing for specific keywords, number of hits, visitors etc.
Most importantly hire a SEO Consultant who can help and guide you with the whole process. You can hire SEO Consultants on hourly basis or per month or per project basis.
To know how we can help you with the optimization of your website please feel to email us on info@unbglobal.biz
Also check our blog post on SEO On Page and Off Page Activities Check List