SEO Sales is competitive and demanding. Gone are the days of mass mailing, door knocking and cold calling without an understanding of the prospects’ needs, likes and preferences. The SEO Sales Training Course will help sales professionals forearm themselves with a detailed understanding of the customer before they make the initial approach.
SEO Sales Training is a 5 day Course – 4 hours each where the sales team would be trained on:
DAY I: SEO BASICS: WHAT IS SEO AND HOW IT WORKS
:: Meta Tags: How Meta Tags work and how they need to be used
:: Content: What role content plays in SEO and how Landing Pages need to targeted for specific keywords
:: Articles: How they are submitted on the site as well as other resources
:: Links: One Way Links, Reciprocal Links, Three Way Links, How links are created and Link Building Quality Parameters
DAY II: INITIAL WEBSITE ANALYSIS
:: Domain Age: Online Tools to find Domain Age of the site
:: Content Analysis: Research on how the content is working / non working for the clients
:: Links Analysis: Analysis of the Current Link building effort to rank the website
:: Keyword Research: Discuss various online tools to find the right Keywords for a website
DAY III: COMPETITOR ANALYSIS
:: Finding the Right Competitors
:: Compare Domain Age
:: Compare Content Pages
:: Compare Links
DAY IV: CREATING PROPOSALS
:: How to effectively create proposals?
:: Core components of SEO and how to put them together in the Proposal
DAY V: SEO TEAM QUESTIONS AND QUERIES
:: Discussing Queries the clients might have while selling SEO
People buy people, not products or services – if they like you then you will make the sale, if they don’t then no matter how good your offer is, they will go elsewhere.
So what do you think?