Content needs to be created and should follow this structure. Should be question answer format.
:: What is the service [a brief introduction about the service]?
:: Whats the purpose of taking the service
:: Why do you need this service?
:: What are the benefits of having this service? Better to write benefits as consumer then features
:: How it works? or Describe what this service will do for you.
:: Whats the value proposition?
:: Is your current service provider meeting your expectations?
:: Call to actions is important in writing content.
:: Content Must have title, summary and details in each section
:: The keyword need to be used within the content smartly – No Keyword Stuffing
:: The content needs to be unique and original.
:: Article should be meaningful and generate interest among the readers
:: Content should be clear and direct. Keep sentences short. Dont used words or descriptions that dont add value to the content.
:: Choose words for headers and sub headers that clearly describe the content.
:: Avoid jargon and buzzwords like “cutting-edge” or “leverage.”
:: Use bulleted lists whenever possible.
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