Free Website SEO Analysis Audit Report

We offer Free Website Analysis to all our Customers.

Whether you are new to SEO and would like to know how much does SEO Cost or already working with some other SEO Agency and would like to know what we can offer you as a SEO Agency please click on the link below and fill the details in the mail and we shall get back to you with the:
>> Detailed Analysis of the Site
>> Suggested Keywords
>> Deliverables to Rank the Website
>> Time Frame for Top Positions
>> Costing

Send me a FREE WEBSITE ANALYSIS REPORT

For proper utilization of our SEO Services, it is imperative to go for proper website SEO analysis as the first step. Proper website analysis report will help you to know the exact hurdle faced by the website in its ranking among the top most pages of major search engines and devising appropriate strategy for reaching the websites on top. Right website seo analysis can lead to higher sales conversion but its necessary to devote adequate time in analyzing the website otherwise you could not get the desired result.

UNB GLOBAL offers Free Website SEO Analysis Services: We offer detailed website analysis services to SEO companies as well as individual websites owners across the globe. While analyzing the website we make efforts to know the exact requirements of our customers, gather information about his products and services, find the exact competitiveness of his industry, find target market (Global / National / Local), competitor analysis and suggestions for effective marketing plan. Our free website analysis will focus on essential search engine optimization factors such as the use of keywords, meta tags, header tags, anchor text and other on-page factors relating to your website. Based on our findings, we will advise you on issues such as keyword research, web page optimization, link building and web analytics.

Our detailed analysis report includes:

• Website Structure Analysis
  
• Website Bounce Rate Analysis
  
• Back Links Analysis
  
• Issues with the website
  
• Pages indexed
  
• Domain age
  
• Present Ranking – Done manually
  
• Meta Tags and Alt Tags
  
• 301 Redirection
  
• HTML Errors / Broken Links
  
• Competitor Analysis 5 websites
  
• Suggested List of Keywords
  
• Suggestions to improve ranking
  
• SEO plan
  

The report would be sent in DOC Format, however can also be incorporated in the format / template you want.

Below are 20 simple steps you should know / keep into consideration which optimizing your website.

• Choose a simple and professional web design

• There should be enough space for content on the pages, dont use a design with a lot of images and very little space for content

• The design should be scalable to add extra content pages and easily linked with the rest of the website

• Try to make the website in layers / div and not tables. The best option is if you can code the website in XML.

• Dont use too many images on the websites

• If you have using a large header, break it down into small pieces

• Add alt tags to those images related to the keywords you want to target e.g. if you are targeting the keyword Guaranteed SEO Company India, use the same keyword as alt tag in a part of the image and other keyword in other parts however dont stuff the website with a lot of keywords, use 1 keyword per Image

• Save Images as Keywords, use the keyword as the name of the images

• Dont use Flash, search engines cannot read flash so avoid using Flash, if by any chance you have to use Flash, have a separate text based section for content. Add separate section for content pages and link them from text based links from the home page of the website

• Use your major products and services within the top of the pages which are easily viewable and readable by the customers so that they dont have to look around for the products or services

• Use simple navigation for the website

• Choose keywords which you can rank on i.e. dont use keywords which are too tough for you to target. Check out: SEO Keyword Research to find out which keywords are best for your website

• Add Keywords in the Meta Tags: Title / Description and Keywords

• Check for any Broken Links on the website and remove them

• Check for any Coding Error and remove it

• Create Articles around the products and services or keywords which you want to rank on and add them on the website. This should be done regularly

• Create Back Links on Anchor Texts to the website from within the content. This should be done regularly

• Create and Manage a Blog on the website. Post content related to your business regularly

• Submit your website details in Online Directories, especially in related service category and area specific category. This should be done regularly

• Add Google Analytics on the website to monitor how the website is performing for specific keywords, number of hits, visitors etc.

Most importantly hire a SEO Consultant who can help and guide you with the whole process. You can hire SEO Consultants on hourly basis or per month or per project basis.

To know how we can help you with the optimization of your website please feel to email us on info@unbglobal.biz

Also check our blog post on SEO On Page and Off Page Activities Check List

We offer SEO Consulting Services to a lot of SEO Companies based in US and UK and this is a very common question that they ask us. Which is better, SEO Packages or every time asking for a Customized Quote from their SEO Service Provider [SEO Company based in India]

The situation can be pretty complicated as there are a lot of Pros and Cons attached to it.

Below we have tried to compare SEO Packages and Customized Quotes

SEO PACKAGES

CUSTOMIZED QUOTES

It gives the reseller a pretty good indication of how much the package would cost them and how much he is charging from the client and how much he will save.

Every time he has to get back to his SEO Service Provider for quotes.

These are off the shelf seo packages and easier to sell. Less effort to sell.

Takes a lot of effort to sell. Preparing Proposals and customizing them.

These are ready made packages so the resellers is not required to go back to his SEO Service Provider for fresh quotes every time, the whole process might delay the sales process and he might loose the customer.

The process is time taking.

On the other side most of the customers that resellers have are retail customers / direct customers so a SEO Package might not make a lot of sense to them.

This is a customized package which is detailed and the customers like it a lot.

The client feels that he is not being given importance or no special attention is given to his requirement.

The customers feel that they are being paid attention to and the SEO Company is taking special interest to promote him.

The deliverables are all mentioned in terms of what would be done however what results he would get is not mentioned.

A detailed analysis of the website is done so there is a very clear indication of the keywords on which he would be ranked on. It is easier to measure the performance.

Makes it easier for the client to make a decision if he is price conscious.

Makes it easier for the client to make a decision if he is quality conscious.

If you are comfortable with SEO Packages – please refer to our Affordable SEO Packages India section for more details.

We personally like a customized quote to be presented to the client in the form of a detailed proposal. This is possible if the SEO Company has some technical knowledge about the deliverables and can draft the proposal themselves. What they require is get the breakdown of each deliverable from their SEO Service Provider so that when they draft the proposal they have a clear indication of what they might be paying for the services. This also suits if the SEO Service Provider has a turnaround time of maximum 1 day for sending a detailed proposal. If this is not possible I would suggest to go for SEO Packages in the proposal with a detailed analysis of their website with suggestions, back all this up with strong clientele and customize it.

Basically there are 3 levels of keywords which can be targeted for a website.

:: Local

:: Nationwide

:: Global

Local Keywords: are area / city specific like SEO Agency London, SEO Agency Dallas. These are basically a combination of the keyword and the location. Here SEO is the keyword and London / Dallas are the locations. The competition of these keywords is less compared to National and Global keywords. Local keywords would give you targeted traffic and would have enquiries from people looking for services from vendors located in a specific area. Example: Someone who has a restaurant in Houston would optimize his website for keywords like: Chinese Restaurant Houston, Restaurants in Houston etc as he provides services in Houston and not in any other city.

Nationwide Keywords: These are country specific keywords like SEO Company India. These are used for people looking for SEO services from Indian based companies. The competition for these keywords is Medium Level or if I may say not easy to rank on. National Level keywords are used a lot by Exporters who know that their clients are looking for products or services from a specific country. Search Engines also have country specific versions for searched like: www.google.co.uk, www.google.co.in, in.yahoo.com Example: We offer SEO Packages and we know people are looking for Affordable Packages from India so we have optimized our webpage for keyword: Affordable SEO Packages India Similarly A Travel Agent / Tour Operator offering travel packages to India or UK would optimize his website for keywords like: Travel Packages India, Tour Operator UK etc.

Global Keywords: These keywords are pretty tough to rank on as these are the services without any location attached to them like: SEO Company, SEO Services, Cheap SEO Services. Here you would be competing with companies based across the global. Ranking on Global Keywords might take 3-18 months depending on the competition of the keywords and how aggressively people have promoted themselves on these keywords.
Example: A Software Development Company which serves clients across the globe would be targeting keywords like: Software Development Company, Software Development Services etc

Depending on the products and services and your target market you can find out which keywords you would like to focus on to get a fair share of the leads / traffic generated by search engines.

Learn the Basics of Search Engine Optimization

Search Engine Optimization is basically a strategy to rank websites high on search engines. The most important of them being Google which substitute for more than 70% of online searches. Search Engine Optimization is also referred to as Internet Marketing, Internet Promotion, Search Engine Ranking, Search Engine Promotion, Search Engine Submission, Online Marketing, Online Advertising etc however the basis aim of all of them is to achieve high ranking on SERP’s [Search Engine Result Pages / Organic Listing].

Search Engine Optimization is a combination of various factors which lead to the higher ranking of the websites like:

Adding Meta Tags Like: Title Tag, Description Tag and Keywords related to the theme of the website. A SEO Company based in India would use keywords like: SEO Company India, Small Business SEO Company India, SEO Services India, SEO Services in India, SEO Agency India, SEO Firm India etc. Meta Tags basically educate the search engine spiders and crawlers about the theme of the website and what they would find on the page.

Optimizing the Existing Content of the Website: This is done to make the content more search engine friendly. Search Engines use this information of categorize a particular page according the theme of the website. A page with content related to SEO Company India would be indexed with pages related to companies providing SEO Services in India.

One Way Links: Try to get theme based links from websites with similar theme. It is like placing an ad on other websites, if someone visits their website and sees your ad or listing, they might click and come to you as a customer. Apart from this the major advantage is that they improve the ranking of the keywords you want to target. Back Links are created on Anchor Texts which is basically the keywords that you want to improve your ranking on like:

Adding More Content: Some website might need to add more content regularly to increase the density of the keywords. So adding informative content is always advisable for better ranking and improving the credibility of the websites.

On Page Optimization in simple terms is basically the effort which you put on the website and is clearly visible, like:

• Optimizing the existing content

• HTML code corrections

• remove broken / dead links

• Add Meta / Alt Tags

• Add Google and XML Site Map

• Analytic Setup

It is very important that On Page Optimization is done correctly for a website as this educated search engine crawlers and spiders about the theme of the website and which keywords you are targeting to rank on. On Page Optimization is usually done once on the website however our Small Business SEO Company India does On Page Optimization after every  month to keep the site fresh for Search Engines. For new websites at times we do onpage optimization every day based on how search engines are responding to the changes.

Off Page Optimization Is something which is done offsite and usually not visible on the website however results in pushing the ranking higher on search engines, it is a regular process and must be done ethically for better and long term results like:

• Creation of New Pages

• Link Building Services

• Directory Submission

• Article Creation and Submission

• Classified Ad Creation and Submission

• Blog Post Message Creation and Submission

• Press Release Creation and Submission

• E-book Creation and Submission.

Here is the complete list of On and Off Page Optimization Activities which we execute to rank websites.

There are 2 types for keywords which can be targeted for a website:

• Branding Keywords

• Long Tail Keywords also referred as Sales Generating Keywords

Branding Keywords: Are basically keywords related to products and services like: SEO India, Car Finance, Car Loan. There is no location attached to these keywords neither any supporting phrase like: Car Finance Company, Car Finance Services, Cheap Car Finance, here Company, Finance and Cheap are supporting phrases. Usually these keywords are targeted for websites which have very old domain names or the website have been online for a very long time. Branding Keywords have the maximum traffic and are the most competitive to rank on. Another important factor is you are able to rank on any Branding Keywords you would be able to rank on any supporting phrase very easily.

Long Tail Keywords: also referred as Sales Generating Keywords. Long Tail Keywords are specific keywords related to products and services or they are generally used with the location where you are located like: Guaranteed SEO India, SEO Company India here SEO is the branding Keywords and I have used 2 supporting phrases: Company and India which make it a long tail keyword. Long Tail Keywords have less competition and traffic compared to branding keywords however it is better to rank on something and have some sort of share from the online enquiries rather have nothing.

Strategy: Depending on the theme of the website, domain age and competition of the keywords I would suggest to start with long tail keywords and then move on to the branding keywords.

Example: First target Long Tail Keywords like: SEO Company India and when you have achieved the ranking on this keyword, target SEO Company and SEO India through Link Building Services and Content Writing Services and in the final stage target SEO. As you keep moving from Long Tail Keywords towards Branding Keywords the competition would be getting tougher and tougher.

How To Do Keyword Research and Keyword Analysis For SEO

Keyword Research is the first and most important exercise that you should do before you start optimizing your website for search engines. If you have done a thorough research on the keywords you have won half of the battle to rank the website on search engines.

Keyword Research would tell you:

:: What keywords are best for your website that you should target?

:: Whether the keywords are based on the theme of the website?

:: Whether there is any traffic on those keywords. A keyword might sound very good however there is no point ranking on keywords without any traffic.

:: How much competition is there on the websites and how much effort is required to rank on those keywords?

Accordingly you can make a strategy / SEO Marketing Plan to beat the competition. You can also set time lines for the keywords which you would achieve ranking on maybe 3 months, 6 months and 12 months.

Personally I prefer Google’s Adwords tool: https://adwords.google.com/select/KeywordToolExternal it gives Suggested List of Keywords, Approx Search Volume, Advertiser Competition and Estimated Average CPC. You can select the keywords from the list and download the same.

If you don’t want to get into all this touch based with our SEO Consultant India who will suggest the best Keywords for your website and also a step by step SEO Consulting Services for your website.

Search Parameters for SEO

SEO is no rocket science however there are a set of parameters which need to be executed correctly to rank the website like:

Meta Tags: Adding Specific Meta Tags [Title / Description] on the Landing Pages. This helps search engines to index the page for specific keywords in their database so that if some searches for the keywords used by you, your page should be in the same database from where the results are fetched.

The Landing Pages should have relevant content to the Meta Tags Used e.g. if you are using the term SEO Company India then the page should be talking about your capabilities of being an SEO Company India. What you do and what can you offer to your customers.

Supporting Content: For competitive keywords you need to post some articles regularly to increase the density of the keywords. In Addition to the Landing Page write some articles regularly about the keywords which you want to target.

Back Links: You should have back links from content, these can come from within the blog on the website or an external blog however it should be theme based and relevant. You can also get back links from your clients websites – just ask them to place a link on their website – if they agree you will get high value back links.

SEO takes time and effort. SEO is an ongoing process and the activities need be done regularly so if you dont have time to do these activities hire a Professional SEO Firm India to do this for you.

Search Engine Algorithms keep changing. Ideally you should be spending some time reading blogs and forums about whats happening in the world of SEO. Hiring a SEO Company ensures that your site is up to date with the latest trends and changes happening with SEO.

If you still need help with optimizing your website please feel free to ask for a Free Website Analysis report done by one of our SEO Experts.